It's all about the name.
I mean, the fact that he's a hard-nosed 1930s pulpy action-adventurer New York City crime fighter with
a bitching costume, a loyal crew, and one hell of a deadly touch doesn't hurt. Neither does the fact that he's a Mike Mignola creation (which is always a good sign), co-written by the extremely skilled John Arcudi, or drawn by such talented artists as Jason Armstrong, Sebastian Fiumara, and Tonci Jonjic. And let's not forget the many equally colourful characters he's met while fighting fiendish foes, including mystical robots, ancient spirits, superpowered gangsters, black flamed men, space faring Nazis, and many, many more (without even getting into his numerous affairs in the afterlife).
While firmly entrenched in the pulp idiom, the Lobster is a flexible figure who is able to fit into all manner of genre and story. So I heartily encourage one and all to try their hand at penning their very own one-page tale of action, derring-do, or whatever else may catch one's fancy.
There is, after all, any number of reasons to be a Lobster Johnson fan.
Although the name is still the best one.